Scott Oldford · Planned and built for you
The
Black Friday
Build
Black Friday is 32 days away.
You know you should run something. You haven't picked the offer. The emails aren't written. The math isn't done.
So it turns into a 40% off email sent Thursday night, and a number you'd rather not look at.
This year I plan it, strategize it and build it. You load it, send it, and keep every dollar.
A full Black Friday campaign, built on your offer, your numbers and your voice. In your hands by November 19.
The month, if you say yes
What I build for your Black Friday, and how it works.
What lands in your hands by November 19
The mechanic
Price drop, bonus stack, bundle, or a limited new offer. Picked for your business, with the math behind the pick.
The numbers
Your cash target, your list size, what has to convert and what has to be true for it to work.
The send calendar
November 23 to 30. Every send on a day and a time, from early access to the final close.
The emails
Eight to ten of them, written in your voice. Two early access, two on Black Friday, the weekend, and three for Cyber Monday including the close.
Social and ads
Five posts and three retargeting ads, so the people who opened the email see it again.
The checkout
Checkout copy, one order bump and the thank you page, so the sale doesn't leak at the last step.
One Google Doc pack. You get A, B and C options first, then you lock the one you want. Telegram support with me through December 1.
Your intake is due 72 hours after you buy. Miss November 9 and your build becomes a January campaign instead.
Cart closes in
25 founders. Cart closes Tuesday, November 3 at midnight ET, or when the 25 are gone.
Take one of the 25 spotsYou load it. You send it. You keep every dollar. Built from your offer, your numbers and your voice.